
Multi-platinum selling rapper, music mogul and Mr Beyoncé Jay-Z has unveiled a new string to his bow – graphic designer. The erstwhile Shawn Carter has reportedly ‘designed’ the new identity for the basketball team he co-owns, the Brooklyn Nets

Multi-platinum selling rapper, music mogul and Mr Beyoncé Jay-Z has unveiled a new string to his bow – graphic designer. The erstwhile Shawn Carter has reportedly ‘designed’ the new identity for the basketball team he co-owns, the Brooklyn Nets
Ever since its inception, Google+ has had its share of (rightfully deserved) attention. Hailed as the Grim Reaper for the likes of Facebook by some, and another (soon-to-be-abandoned) experiment like Google Buzz by others, G+ has always been in the spotlight, ever since day one of its existence.
Now, loving (or hating) a particular social service depends on personal preferences. However, that does not mean we can take the goodness that G+ brings to the table, away from it. Recently, Google+ has undergone a massive revamp, facelift, redesign. Here at 1WD, even though we aren’t generally intrigued enough to denote an entire article to a particular website’s redesign, with the level of attention that G+ tends to receive, it makes sense to take a deeper look at it. Continue reading
Creating an account on YouTube is simple, and building a channel for your brand is quick and easy. But at a time when most brand managers know the potential of this video-hosting medium, it’s not enough to simply have a presence. A brand must stand out to viewers by turning its channel into a destination. Otherwise, it runs the risk of getting lost among the more than 3 billion videos already viewed on YouTube each day.
This is why brands need a YouTube game plan that covers all aspects of the brand channel, including aesthetic, video content, and comment moderation. Below are eight tips for creating such a plan and turning your brand’s YouTube channel into a video hotspot. Continue reading