Creative Director of Ogilvy and Mather, Mumbai, Piyush Pandey introduced us to his approach to cracking advertising concepts.

Design Indaba interviewed Piyush Pandey at this year’s conference.

Creative Director of Ogilvy and Mather, Mumbai, Piyush Pandey introduced us to his approach to cracking advertising concepts, and to a charming set of ads for Vodafone that have proved an enormous success in India.

In 2004, Piyush became the first Asian to be the president of the Cannes jury.

Piyush hates being called the Godfather of Indian Advertising, a title often thrust upon him. He would rather be known as the Minister of Fun at O&M Advertising.