I can’t find any info on this other than the links at the bottom, so it could be a little like Home Depot’s redesign, but, in an unofficial capacity at least, the world’s sixth-largest city has received a new brand identity.
“Idea is simple! Surprise + smile = be surprised smiling with a new Moscow Style!” Continue reading
In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project. Instead, our discipline rests on a series of core principles about what makes content effective—what makes it work, what makes it good. Content may need to have other qualities to work within a particular project, but this list is limited to qualities shared across all sorts of content.
If this looks like theory, don’t be fooled. It’s really entirely practical: if we consciously refer to principles like these as we go about our work as info-nerds of various kinds, we’ll have an easier time making good, useful content—and explaining our priorities when we’re called to do so.
Publish content that is right for the user and for the business
There’s really only one central principle of good content: it should be appropriate for your business, for your users, and for its context. Appropriate in its method of delivery, in its style and structure, and above all in its substance. Content strategy is the practice of determining what each of those things means for your project—and how to get there from where you are now. Continue reading
A good camera can help you enhance everything from your social media profile to your product spec sheets.
Now that smartphones have powerful cameras and video systems built right in, makers of traditional cameras have had to adapt: Today’s nominally consumer-grade camera comes jammed with advanced features like video, global-positioning systems and rugged designs. If you know the tricks, seemingly basic cameras can be turned into business-ready multimedia imaging devices that can help your firm market, communicate–and make more money.
Here are our picks for low-cost, portable cameras with small-business game:
